Pull vs. Push
Most marketing, advertising, and PR follows a "push" strategy.
No one enjoys marketing that pushes you (pure advocacy).
Buzz marketing, however, is completely different.
Buzz marketing creates a "pull."
      
Buzz marketing is:     
capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy.
starting conversations

Out-Think vs. Out-Spend
Buzz marketing leverages your budget four-fold to forty-fold.
We've spent millions of dollars marketing with and without buzz.
We know what works and what doesn't.
Buzz marketing works... we've gotten wealthy doing it.
Let us launch your product with the same success.

Word-Of-Mouth & Internet
The cornerstone of our philosophy rests on it.
It's the most effective form of marketing on earth.
How do we get people talking about your brand?
Everything we do is geared towards getting people talking about your brand, and getting the media writing about your brand.
The bottom line for us is the bottom line for you.

Work Different
We don't think like normal advertising, marketing, and PR people.
We defy convention.
We also have MBA's from Columbia, Wharton, etc.
We establish relationships with brands that have moxie.