Read
Watch
| Jeff Greenfield |
|
Among his successes - the re-launch of the Celexa.com marketing initiative for Forest Laboratories - where sales of their antidepressant medication increased $200+ million in a 12 month period after he took over Internet marketing and launched dozens of depression related Internet properties targeting women ages 30-50. He is particularly proud of the delivery of over 100 million television impressions for Black and Decker via Branded Entertainment - with all it landing during their peak selling season.
Jeff has been heavily involved in the development of the Branded Entertainment Industry and in technologies that allow brands to better communicate their messages to consumers. He was one of three agency heads asked to participate in an early closed-door panel discussion on branded entertainement produced by the Academy of Television Arts & Sciences. Also in attendance were Mark Burnett, executive producer of Survivor, The Apprentice & The Restaurant and David Lyle, president of Fremantle Media (American Idol).
He is publisher of Product Placement News, where he is responsible for detailing industry trends and the former publisher of VNU’s Branded Entertainment Monthly, a joint effort with VNU Media (Hollywood Reporter & Billboard).
In addition to being a featured speaker at NATPE and The Next Big Idea, Jeff has been featured in Brandweek, Backstage, C21 Media, ABC, CBS, CNET, The New York Times, The Washington Post, Emmy Magazine, The Wall Street Journal, Entertainment Tonight, The Hollywood Reporter and Investor's Business Daily. Jeff began his career building a 75-person multi million dollar physician’s practice featured in Chapter 5 of Buzzmarketing from Penguin/Portfolio. |
Jeff has always believed in leveraging the power of entertainment and technology.