Publisher of VNU’s Branded Entertainment Monthly, which is a joint effort with VNU Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week.  Jeff also serves as the editor for Product Placement News, responsible for detailing industry trends.  Launched one of the most successful women’s pharmaceutical drugs with a combination of Internet content sites and branded entertainment placement for Celexa, owned by Forest Labs.    Jeff is an accomplished speaker featured in both print (Brand Week, The Washington Post, Emmy Magazine, Wired, Hollywood Reporter, Investor’s Business Daily, etc.) and broadcast media (CNBC, CNET).  Greenfield began his career building a 75 person multi million dollar physician’s practice featured in Chapter 5 of Buzzmarketing from Penguin/Portfolio.