This weekend's global music event, Live 8, is using every medium possible to raise awareness about poverty -- from streaming music and video to texting, blogging, satellite radio and television.

One of the biggest efforts is by AOL Music, which will host live feeds of the concerts in six cities: London, Paris, Rome, Berlin, Toronto and Philadelphia. Anyone can log on and watch the shows for free, not just AOL members.

Live 8 is an effort to raise awareness about poverty and to encourage leaders of the G8 nations to forgive the debts of poorer nations, increase aid to Africa and embrace fair trade. The event is timed to coincide with the G8 summit in Scotland on July 6.

"We're living in a different world now than the first Live Aid," said Jeff Greenfield, a marketing expert who plans to blog the event. "One person's voice doesn't carry as far as just their neighbor or their friends.

"Just seeing that people are involved and (poverty) concerns them will raise awareness," he added. "This is something that everybody cares about, all over the world."

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