Integration of brands into entertainment properties is now becoming the norm. 

With the diminished effectiveness of traditional media, brand marketers continue to shift budgets from traditional advertising to alternative marketing strategies.  Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years.  Now with the explosion of content viewing online, the Internet is now the marketers favorite playground.

Capitalizing on all these opportunities is challenging because the entertainment & tech industry work on a different schedule than most of us in the marketing world. This has created a difficult route for brand managers trying to integrate a little bit of entertainment into their campaigns.